Neiman Marcus has rebranded its historic Christmas catalog, now calling it “The Holiday Book.” The luxury department store’s decision is meant to promote inclusivity, but many Christians are concerned that this is part of a broader pattern to erase their traditions from public life. The change marks a significant shift in the retailer’s nearly century-old holiday tradition.
The company’s spokesperson explained that the new name was chosen to make the catalog more welcoming for shoppers of all backgrounds. However, the catalog’s removal of “Christmas” has led some critics to argue that Neiman Marcus is turning away from the holiday’s Christian roots. While the catalog still features luxury goods, its rebranding has raised questions about the company’s direction.
Chief Brand Officer Nabil Aliffi defended the decision, saying that the campaign would create an engaging shopping experience inspired by the brand’s early history. Despite these claims, many see this as a way to avoid Christian themes and distance the brand from the true meaning of Christmas.
Employees at Neiman Marcus have expressed their dissatisfaction with the rebranding decision. An anonymous employee told the New York Post that CEO Geoffroy van Raemdonck’s emphasis on diversity and inclusion initiatives is taking priority over business growth, putting jobs at risk. The employee suggested that a stronger focus on business strategy would better serve the company’s interests.
Another employee criticized the lack of transparency, noting that they only learned of the rebranding through media reports. This worker felt that the decision was driven by the CEO’s personal views rather than customer feedback or business needs.
For Christians who feel that their values are being ignored, the message may be clear — support businesses that honor their traditions. If Neiman Marcus continues this trend, many loyal shoppers might choose to take their money elsewhere.
