Ford’s $11.1 billion EV disaster proves President Trump’s warnings on forced green agendas were spot on, as American workers and consumers reject costly electric mandates.
Story Snapshot
- Ford reports $11.1B quarterly loss driven by $19.5B EV write-down, scrapping high-end electric F-Series plans.
- CEO Jim Farley pivots to hybrids, EREVs, and $30k EVs, admitting “customer has spoken” against premium EVs.
- Model e division lost $4.8B in 2025; projects $4-5B losses in 2026 amid weak U.S. demand (EVs at 5% share).
- Ford targets profitability by 2029 via BYD-inspired costs, Universal EV Platform, and hybrid dominance (80% truck share).
Massive Losses Expose EV Overreach
Ford Motor Company posted an $11.1 billion quarterly loss on February 10, 2026, primarily from $19.5 billion in pre-tax charges on its Model e EV division. The write-down includes $5.5 billion in cash effects, forcing Ford to abandon next-generation electric F-Series trucks. CEO Jim Farley highlighted weak demand for premium EVs priced $50,000 to $70,000. This pivot validates conservative critiques of Biden-era green subsidies that burdened U.S. automakers with unprofitable “compliance vehicles.”
CEO Farley Listens to American Buyers
Jim Farley declared the “customer has spoken” during earnings calls, rejecting large pure EVs in favor of hybrids and extended-range electric vehicles (EREVs). EREVs use a gas generator to recharge batteries, suiting truck towing needs. Ford plans a $30,000 midsize EV pickup for 2027 production using the Universal EV Platform (UEV). Farley draws inspiration from Chinese rival BYD’s cost structure for a “skunkworks” project in Kentucky and Mexico. This pragmatic shift prioritizes profitability over globalist electrification mandates.
Ford CEO admits that ‘the customer has spoken’ after EV push drives major quarterly loss https://t.co/uR7hv3zxRZ pic.twitter.com/0N2L8uwPJP
— New York Post (@nypost) February 11, 2026
Background of Failed EV Push
Ford launched its aggressive EV strategy in 2021 amid international pressure for electrification. U.S. sales lagged at 1.2 million units in 2024, far behind China’s 6.4 million. Model e accumulated about $5 billion in annual losses, including $4.8 billion for 2025 and $1.2 billion in Q4 alone. High battery costs and low uptake of models like F-150 Lightning prompted 35% production cuts in 2023-2024. Ford’s hybrid strength—17% of output now, aiming for 50% by 2030—offers a market-driven path forward, aligning with Trump policies favoring consumer choice over forced transitions.
Dealers and UAW unions pushed for hybrids, benefiting from production flexibility. Investors approved the $19.5 billion charge as smart capital allocation. Rivals like GM and Rivian delayed sub-$50,000 EVs, while Toyota led hybrids.
Impacts Favor Working Americans
Short-term, Ford faces $5.5 billion cash outflow in 2026 and retooling delays, but boosts its 80% truck hybrid market share. Long-term, low-cost EVs and EREVs target profitability by 2029, with 50% electrified lineup half hybrids/EREVs. U.S. consumers gain affordable options; workers shift to high-demand hybrids and energy storage (20 GWh unit). This reduces reliance on Chinese-dominated EV supply chains, supports domestic jobs, and echoes Trump-era flexibility against overregulation.
Ford’s transparency contrasts Tesla’s subsidy-free model, emphasizing American preferences over woke green agendas.
Sources:
TheStreet: Tesla rival inspires Ford CEO Jim Farley’s push for EV profitability
Business Insider: Ford CEO: Customer has spoken on EV business lost billions
EV.com: Jim Farley says Ford’s future is hybrids, EREVs and $30k EVs
Fox Business: Ford CEO says customer has spoken after EV shift drives major quarterly loss
Autoweek: Ford’s EV plan unchanged from year ago
Electric-Vehicles.com: Ford EV unit posts $1.2 billion Q4 loss, targets profitability in 2029
