In-N-Out Burger has surrendered to Gen Alpha meme culture by removing order number 67 from their ticketing systems, proving that even established American businesses now bend to the whims of disruptive TikTok trends. This operational change is a direct consequence of the viral “6-7” meme, which has caused repeated disruptions in restaurant locations nationwide and forced the company to adapt its basic functions to accommodate digital antics.
Story Highlights
- In-N-Out removes order number 67 from ticketing systems to stop disruptions from viral “6-7” meme.
- Viral TikTok trend originated from song “Doot Doot (6 7)” and NBA player height references.
- Dictionary.com named “6 7” the 2025 Word of the Year, marking unprecedented cultural influence.
- Follows chain’s pattern of avoiding problematic numbers like 69 for operational peace.
Corporate Cave-In to TikTok Disruption
In-N-Out Burger locations have quietly eliminated order number 67 from their systems after repeated disruptions caused by the viral “6-7” meme. Employee footage shows workers explaining that orders now jump from 66 to 68 “because of people like you,” highlighting the real-world consequences when internet nonsense invades productive workplaces. This operational change represents corporate America’s latest capitulation to Gen Alpha’s digital antics, forcing businesses to modify basic functions to accommodate disruptive behavior.
Several In-N-Out locations have removed order number 67 from their system because of the viral meme videos pic.twitter.com/3uuJnTqBp5
— Dexerto (@Dexerto) December 8, 2025
Meme Origins and Cultural Saturation
The “6-7” phenomenon stems from Skrilla’s track “Doot Doot (6 7)” and NBA player content featuring LaMelo Ball’s 6’7″ height. What began as basketball-related TikTok content morphed into classroom disruptions nationwide, with teachers posting desperate pleas for students to stop chanting the numbers. Dictionary.com’s decision to name “6 7” their 2025 Word of the Year legitimized this digital crisis, marking the first time numbers received such recognition and demonstrating how far cultural standards have fallen.
Workplace Impact and Employee Frustration
Service workers now bear the burden of managing meme-driven customer behavior, transforming simple order calls into potential disruption triggers. The viral employee response “because of people like you” reveals worker frustration with having to accommodate disruptive pranks during busy service periods. This situation exemplifies how social media trends increasingly impose costs on working Americans, forcing businesses to implement defensive measures against behavior that previous generations would have considered unacceptable in public spaces.
Pattern of Defensive Business Practices
In-N-Out’s removal of 67 follows their long-standing practice of avoiding order number 69, establishing a precedent for eliminating numbers that generate inappropriate responses. This defensive numbering strategy reflects broader corporate America’s risk-averse approach to managing customer behavior in an era of viral content creation. While the operational change costs little technically, it signals how businesses must constantly adapt basic functions to prevent disruptions from increasingly immature public behavior driven by social media platforms.
Sources:
In-N-Out Quietly Removes No. 67 From Its Ordering System After Viral Meme
In-N-Out Burger Removes ’67’ From Its Ticketing System
In-N-Out removes 67 from ordering system: viral 6-7 trend sparks change – Knead to Cook
Viral ‘6-7′ slang forces In-N-Out to remove ’67’ from its ordering system
